In retrospect, the more I write about the disastrous woes that befuddle my friend’s existence seems a lot like Lemony Snicket’s Series of Unfortunate Events. Even though he does not raise any orphans or have sinister, evil, masquerading villains coming to take his life, he does kick himself from time to time for missing “the opportunity of a lifetime.”

But do you know what the really ironic thing is? This whole experience isn’t about a missed opportunity of a lifetime at all. It should only be a wake-up call to seize TODAY. What is happening now! What is happening soon! What is happening in the future that we can be ready for?  When the time is right, when the planets align, when the angels sing, when can we capitalize on our next WONDERFUL OPPORTUNISTIC AVAILABILITIES.

Now, from everything I’ve told  you, you may be engaging the idea from my first post that this is the stupidest company anybody could ever work for. Why would anyone ever pitch something so terrible to a prime target like Chik-fil-A.  You would be wrong. Sure they didn’t have a clue about how to pitch to that organization, but the lessons they learned from failing were the most valuable in the company’s life cycle. They did the right thing. They pitched it. You cannot wait for everything to be perfect, you have to create action.   Oliver Cromwell said. ““Not only strike while the iron is hot, but make it hot by striking” The momentum that the company created from that failed endeavor, went to make the company millions of dollars from other endeavors. By comparison, it may have been well worth the effort.

LESSON THREE: THERE IS OFTEN TIMES BIGGER CHICKENS TO CATCH. CATCH THEM.