Marketing is a beast. The biggest beast about it is having to continually ship products that you don’t know are ready, you don’t know if people will buy, and you won’t know if they care. Now you can spend hundreds of millions of dollars and spend eight years on research and product testing like these […]
The comic book industry is a very fickle industry, indeed. Just looking up the history of the comics, you see ups and downs, as markets rise and fall. People speculate, companies overproduce, agitate a good portion of the market and the whole thing blows up in their faces. Fans, creators, and publishers are all left […]
Here is some great comic book marketing sites… Everything from Project Wonderful, to Restaurant Hangings, to making webcomics….yeah, you’ve seen it all before…but if you want to make money in comics, you may want to try the Comic Book Gold Rush. (pretty words and pictures, coming soon) http://www.marketingideasa-z.com/help-us-help-you-6/ http://comicbooktutor.wordpress.com/ http://wordspicturesweb.com/ (Buddy Scalera)* http://cepubdude.hubpages.com/hub/3-step-guide-to-comic-book-marketing http://www.garyscottbeatty.com/promote.html
Remember when you used to put out a great comic book, and then you’d market the stuffing out of it to make all your money, while comics were the loss leader. Manufacturers would create toy lines, comic books, board games, video games, books, clothes, movies, toys you name it, if it caught on you were […]
Over the last few months, I’ve had the pleasure of following two great leaders in the comic book industry. Both of which have been hiding in the corners of the comic book world and suddenly thrust into the limelight because of one simple random act of chance…?
Today, I’m going to show you behind -the-scenes to a launch I did for my last 3 launches. This is all the details, so I can see what went right and what went wrong. You can see I can achieve lift off, but I don’t have any sustainable flight, YET. Here is the Google Analytics […]
I got an email from a friend of mine recently who said I was scamming or spamming people with some of the things I say on my blog and my emails. I’ve been listed on the URIBL black list a couple times because some people have thought that, too. And it is true that there […]
Due to the powerful context of The Beat’s recent article Are cartoonists doomed to die poor and homeless while pirates dance on their graves? I highly recommend you bookmark this article and come back to read this article again and again and again–If you don’t come to grips with the PAIN YOU ARE EXPERIENCING, you will […]
The Best Comic Book Marketing Leaders For real indepth Comic Book Marketing advice, these guys are the top in our industry.
I found a couple of really cool posts about the secret strategies used behind the recent Cowboys and Aliens movie flop. If you are the creator in the mindset for having your work picked up by big movie producers, here is one strategy that technically worked? http://www.bleedingcool.com/2011/07/29/the-secret-story-behind-cowboys-and-aliens/ If you want to know why the movie did so […]